Well, OK, this article may well be too short to include absolutely every detail of the truth about internet marketing but I’ll certainly do my best to cover the things you need to know!
It’s not easy
There. I said it. I took the invisibility cloak off the elephant in the room.
Despite what the sales letters would love you to believe, internet marketing isn’t easy.
Sure, almost anyone can create a blog or even put up a video on YouTube. But that doesn’t mean anything will actually happen. It would be a complete fluke if a single video or blog post made your fortune. A bit like buying one single ticket and winning the jackpot in the lottery – possible but definitely not probable.
Most people who succeed in internet marketing work hard and learn most of what they’ve done the hard way by spending time or cash or both.
There’s work involved
Lots of work.
Writing articles like this one. Or doing the same for posts on your own site and maybe guest posting on other people’s sites.
Creating audios for podcasts and videos for display on YouTube and your own site.
Creating a “funnel” for your autoresponder that gently leads people from being complete strangers who only parted with their email address because of some enticing free gift through to trusting your opinion. And finally trusting your opinion enough to spend money with you – either directly or through an affiliate link.
Then there’s the products you need to create – because you’re unlikely to get rich on the commission that Amazon or even ClickBank pay out. So you discover that you need an army of affiliates supposedly selling products on your behalf so that you can even get a trickle of sales every now and then.
There’s persistence involved
There are days when you wonder whether anything is ever going to happen.
The floods of traffic you were sure were going to beat a path to your website just don’t arrive.
Other people always seem to be able to get instant traffic but try as you might that doesn’t work for you. Truth be told – and I did promise that in the title of the article – those other people don’t get instant traffic for free or cheap either.
They have to pay for it in the form of adverts on Google, retargeting ads (those creepy ones that follow you around), Facebook ads, text ads, solo ads, sponsored Tweets, private blog networks, etc.
And before those methods work there’s a bunch of testing and expenditure to fine tune what is showing promise of probably working.
Patience is most definitely a virtue in the field of internet marketing and I’d be shocked if there’s even one big name that you’ve heard of that hasn’t spent a lot of time getting to the position they’re in.
Magic bullets don’t exist
Magic bullets in the form of one-click solutions or ideas that work every single time anyone carries them out just don’t exist.
If they did, they wouldn’t stay magic for long as either the whole world would be doing the same thing or Google (or whoever) will plug the loophole.
Talking of loopholes, they rarely exist either.
The minds who work at Google are too sharp for that. And there are a lot more of them working on plugging the holes in the sieve than many of us could comprehend.
Unless you’ve got a lot of techies working for you and a lot of computer power, you’re unlikely to find anything that even vaguely resembles a loophole. And it certainly won’t be revealed in a $7 product – probably not even in a $7,000 product even if you had the budget and even if someone was dumb enough to sell you part of their golden goose for that kind of money.
But it is possible!
Persist. Keep at it. Even when everyone around you is mocking you behind your back or even to your face.
Take note of the glimmers – the handful of dollars that make a positive impression in your PayPal account for a change – and do more of them. Implementing the 80/20 rule in your favour for a change.
Ethical help is available
Get help from an internet marketing coach you can trust.
Sure, it will cost. But probably not much different from buying new product after new product and enrolling on course after course.
It could even save more in expenditure you don’t need to make than it “costs” in monthly fees.