The Path to Internet Success can be long and arduous or relatively short and fulfilling. The path is the same, but it’s up to you whether it leads to success or failure.
There are some simple truths about internet marketing that often get overlooked or swept under the rug as they are drowned out by the cacophony of noisy salesmen all shouting over each other to get your attention.
The first simple truth about internet marketing is that there will ALWAYS be a high percentage of failures for every success. Not all the reasons are the same as they are for conventional businesses that fail. And it has nothing to do with the industry as a whole or the business models.
1. Lack of knowledge.
This can refer to not knowing WHO your market is to not knowing HOW to market to them.
For example, if you are in direct sales or network marketing, you need to build a LIST first and focus on developing relationships with that list. Otherwise, you are just another stranger amongst countless others who will come across as pitchy salesmen who are just after your money. You also need to narrow down to who it …