Monthly Archives: November 2018

The Simple Truth About Internet Marketing

The Path to Internet Success can be long and arduous or relatively short and fulfilling. The path is the same, but it’s up to you whether it leads to success or failure.

There are some simple truths about internet marketing that often get overlooked or swept under the rug as they are drowned out by the cacophony of noisy salesmen all shouting over each other to get your attention.

The first simple truth about internet marketing is that there will ALWAYS be a high percentage of failures for every success. Not all the reasons are the same as they are for conventional businesses that fail. And it has nothing to do with the industry as a whole or the business models.

1. Lack of knowledge.

This can refer to not knowing WHO your market is to not knowing HOW to market to them.

For example, if you are in direct sales or network marketing, you need to build a LIST first and focus on developing relationships with that list. Otherwise, you are just another stranger amongst countless others who will come across as pitchy salesmen who are just after your money. You also need to narrow down to who it is you are trying to attract.

Affiliate marketers would be wise to study up on keyword research and learn how to utilize both paid and free methods of marketing their wares.

2. Insufficient Capital.

Let’s face reality here. If you are serious about making money online from home using the leverage of the internet, you are going to need money for hosting, domains, autoresponder, your program, advertising, automation tools, continuing education and more.

3. Not Taking Your Business Seriously.

This ties in to #2. It’s a double edged sword in that the amount of money needed to start a business online is substantially less than the money needed for a brick and mortar business. Getting started online can take as little as $500 to $5000 whereas a typical traditional business can cost anywhere from 10,000 to millions of dollars.

Just because it doesn’t take a small fortune to start, or that you get to work from home, doesn’t make it any less serious or legitimate. IN fact, there are plenty of people making 5, 6 and even 7 figures a MONTH online, so it is nothing to laugh at, and why there’s such an appeal to the average joe.

HOWEVER, many people get into this industry who shouldn’t. They lack the discipline for self motivation and are better suited for a job where there is structure and their job requirements are clearly outlined. They simply aren’t cut out to be an entrepreneur.

Another recipe for disaster is having theĀ wrong mindset. People who are desperate to make a quick buck or think they can get rich quick and not lift a finger should stay away. Those that constantly get sucked in by hype – or put another way, becoming the cattle that rushes up to the latest milking station in hopes of instant profits for little effort. If this sounds like you – don’t quit your day job.

Some questions to ask yourself:

Do you have appealing qualities to a certain segment of people that you honestly think would join you or buy from you?

Do you have a strong enough WHY or reason for choosing to make your living through the internet as a mass marketer (salesman)?

Do you have or are you willing to put in the time and effort to develop expertise in one or more areas of marketing?

Do you want to help others succeed and give freely of yourself?

Do you possess the work ethic to put in the work required to succeed?

The Best Way to Learn About Internet Marketing

Internet marketing can be the most lucrative and rewarding business to be in if you can stick to it and find your way through all of the common mistakes that usually spell failure to those that give up. So what is the best way to learn about internet marketing? Well there is no elaborate answer to this, is really is quite simple. You just need to look around and see who is already a success in this business and then watch and see exactly how they run their marketing strategies.

The online business world probably changes more than any other business, and you need to make sure you are up with the current marketing strategies if you want to become successful. Different methods are being used to effectively market online, as there are always so many people trying to stay ahead of the game and build their own little place in the online business world.

So to effectively learn about internet marketing then I would recommend joining several of the main marketer’s lists so you can see how they run their email campaigns and look at the kind of products and websites they have. Try and get a feel of the steps they take to market a product to you and the ways they draw you to a website or login page. You will find that that are able to create a natural flow that directs you to a place of their choice with ease. These are the kind of tactics you will need to employ yourself, so sign up and take notes.

Many of the top gurus will have free materials available for you also, so you can delve further into their business models to try and see a pattern they use to make a big success online. So some simple advice if you really want to learn about internet marketing, follow the experts.

The Real Truth About Internet Marketing

Are you tired of all the lies that people tell in internet marketing? They say they have the “Right” program to fill your every need? AND ALL OF THIS IS COMPLETELY FREE? They are lying to you. And thousands of others like you.

I will tell you the truth about internet marketing. While there is a lot of FREE info out there about how to start your own home-based internet marketing business, everyone and I mean EVERYONE leaves out the MOST important factor… Getting your site, or page, or blog, or ad, or whatever it is that you are going to do… viewed by the millions of people out there looking! They do not tell you that in order to have all that precious information you just downloaded or purchased is going to cost you a pretty penny to PROMOTE!

You are promised FREE WEBSITES, or FREE WEB HOSTING, or FREE INFO. There is a lot of free information out there for the taking, much of it download-able. But you can’t get to the juicy stuff because you have to upgrade, it is for the premium members only. You get a slice of the pie, but you can’t get the whole thing! Now, what’s up with that? What is a piece of the puzzle going to do for me if I can’t see the whole picture?

There are literally thousands of programs out there that people are making literally hundreds of thousands of dollars on EVERY DAY! And they are willing to give you their STEP-BY-STEP instructions on how you can do this too. Well, good for them! Eventually, you will purchase their product because they leave out the part where they end up paying hundreds and sometimes thousands of $$ to promote it! They lead you to believe that just because they GIVE you the product, that you will make the money that THEY make. And that’s just not true. They would like you to BELIEVE it is, but it is not.

Some of the programs I have seen they give you the copy-paste option to copy their methods exactly the way they did it. And they are making the big bucks, but they didn’t tell you it was going to cost you big bucks to promote the product. You have to spend money to make money is the most true statement I have ever heard.

Promoting your new website or product can be costly. In using the PPC campaigns, you put an actual cost on each click. It can range from $.01 to as much as $10.00 – if you ever want your ad or product shown. Being on page 10+ in any Google search… you will not get seen. Nobody even knows you are there! SO what is the point? You are beating a dead horse… so to speak. You may get some qualified clicks, but your conversion rate will still be $0! How do you propose to make any money like that? You will pay through the nose before you finally wise up and actually PURCHASE ADVERTISING. That’s the harsh reality of it all. You must purchase advertising to get any of your stuff shown in any qualified search engine.

Signing up for affiliate programs is a good thing, but promoting those affiliate links is hard. Promoting affiliate links is hard. How do you get people to click on your link if no one can see it? Pre-built websites with the links already embedded is a great thing, but promoting that website so that people can really click on your link is hard.

The only real answer to all of this is to promote your site or product is to PURCHASE ADVERTISING. Go to Google or Yahoo or MSN and buy a package! I am not going to tell you this will be cheap, because it is not. But if you want to make any real money on the internet, then making this purchase can get you off the ground. Once you gather some sort of a following, you can back off the paid advertising and rely on past customers to help you bring in new ones. It will raise your credibility with the search engines. Aside from that, once you build a basic customer base, you have something to expand on. They will help bring in referrals which can help your business tremendously.

I have spent a lot of money buying this program, and buying that program, and have gotten nowhere. I finally figured out why… I was not paying for my advertising. I was just relying on the fact that my site was out there and assumed that people would come to it and I would make money. I was IGNORANT! Sometimes, I think I STILL am, but I don’t like to admit that. Learn from my mistakes, and don’t spend a whole passel of money on the top of the line websites and the best programs out there… it won’t help you one bit without paid advertising. Take my word for it. I have no reason to lie to you.

If you are willing to pay for some quality advertising, then by all means, buy the program that you think you can make the best return on investment on! Go for it! Just remember to weigh the cost versus the benefit. DO YOUR RESEARCH. Read everything you can… take notes… and read it again! bookmark, copy and paste into a word doc so you can reference later if you forget!

Now for all you BIG internet marketers out there who are making the big bucks, I am happy for you. And I know why you do things the way you do, and hopefully one day I will be as big as you are. But for now, I think this piece of information will help prepare the newbies, like myself, and many others to see the real truth about this business. It is hard, and it is work and that is not a lie. You can not sit back and say that you haven’t had to make some pretty hefty investments to get to where you are today. If you do, then you are kidding yourself, not to mention lying to the rest of us.

I have several websites that have good information on them as far as good-paying affiliate programs you can join and promote. (I encourage this, it is a good start for newbies) I built one website from scratch, and I am not real good at it, but the information there is reliable and accurate. They are listed below. Remember, purchase advertising… that’s the only way to get your name out there in the search engines. Otherwise, you might as well stop before you start!